Skip to Content

We may earn commission from links on this page, but we only recommend products we back. Why Trust Us?

18 Best Self-Tanners for a Healthy Glow

These top-tested formulas for face and body deliver natural-looking results (even if you're a beginner).

By April Franzino and Catharine Malzahn
18 best self tanners for a healthy glowpinterest icon
Courtesy of Sephora and Amazon

We updated this article in March 2023 to add more detail about each of our top-tested picks, plus add new recommendations.


Skip the skin-damaging sun and get your glow on the safe way with a faux tan that looks so real no one will believe it's from a bottle. Over the years, self-tanners have improved vastly thanks to advances in product formulation that address issues like the dreaded orange cast (by using cooler tones), unpleasant scent (helped by superior odor-neutralizing and masking fragrances) and streaking (better formulation bases such as self-tanning drops, lotions, creams, mousses, wipes and mists that apply and spread more easily).

How exactly do self-tanners work?

"The active ingredient in most self-tanners is dihydroxyacetone or DHA, which has been allowed by the FDA for external use," says Good Housekeeping Institute Beauty Lab Senior Chemist Sabina Wizemann. DHA works by temporarily tinting skin to darken it, with results that either appear instantly or develop within a few hours or days and color lasting about a week. Remember that self-tanners will not protect against sunburn or sun damage because they don't contain sunscreen ingredients (unless indicated on product packaging), so dermatologists still recommend applying a top-rated sunscreen with broad-spectrum SPF 30 or higher to protect skin. If you apply self-tanner correctly, the color should last up to a week (and a self tan-removing product can help if you need to return to your natural skin color before that).

Our top picks:

  • 1
    Self Tanning Milky Lotion

    Best Overall Self-Tanner

    Clarins Self Tanning Milky Lotion

    $41 at Sephora
    $41 at Sephora
    Read more
  • 2
    Express Tan Tinted Mousse

    Best Value Self-Tanner

    Ulta Express Tan Tinted Mousse

    $15 at Ulta Beauty
    $15 at Ulta Beauty
    Read more
  • 3
    Natural Glow Daily Moisturizer

    Best Self-Tanner for Beginners

    Jergens Natural Glow Daily Moisturizer

    $10 at Amazon
    $10 at Amazon
    Read more
  • 4
    Daily Sunless Tanning Serum

    Best Face Self-Tanner

    Soleil Toujours Daily Sunless Tanning Serum

    $56 at Revolve
    $56 at Revolve
    Read more
  • 5
    Brazilliance 2HR Express Deep Foaming Self-Tanner

    Best Self-Tanner for Winter

    Tarte Brazilliance 2HR Express Deep Foaming Self-Tanner

    $39 at Ulta Beauty
    $39 at Ulta Beauty
    Read more

To find the best formulas, scientists in the Good Housekeeping Institute Beauty Lab have our consumer testers try a variety of popular face and body self-tanners. They then share their in-depth feedback on each products's attributes, application and results. In total, they evaluated data from over 2,990 consumer survey questions to find the best self-tanners on the market.

You can read more about how we evaluate self-tanners in the Lab and consumer tests — plus everything you need to know to get your faux tan on — at the end of this guide. Looking for more ways to get ready for the sunshine? Check out our guides to the best mineral sunscreens and the best scalp sunscreens for your money.

1
Best Overall Self-Tanner

Clarins Self Tanning Milky Lotion

Self Tanning Milky Lotion
1
Best Overall Self-Tanner

Clarins Self Tanning Milky Lotion

$41 at Sephora$28 at Walmart$43 at Nordstrom
Credit: Clarins
Pros
  • Face and body formula
  • Mess-free and fast-drying
  • Natural look
Cons
  • Streaks may develop

A GH Beauty Lab test winner, this Clarins lightweight lotion with softening glycerin can be used on both face and body to give skin a flattering warmth that testers loved. Evaluations found that the lotion glided on effortlessly with no mess or drying time.

Every single tester agreed the instructions were easy to follow, usage wasn’t messy, it absorbed fast and as a bonus, it leaves a natural-looking finish. Several reported that the color wasn’t "orangey," but some thought it was streaky. "This is a winner — I’ll never go back to the self-tanners I’ve used in the past," one said. Note: The buildable formula doesn't need to be rinsed off and can be reapplied as desired to get a darker shade (a tester said two applications resulted in a "deep tan").

2
Best Value Self-Tanner

Ulta Express Tan Tinted Mousse

Express Tan Tinted Mousse
2
Best Value Self-Tanner

Ulta Express Tan Tinted Mousse

$15 at Ulta Beauty
Credit: Ulta Beauty
Pros
  • Easy to apply
  • Even color
  • Not streaky
Cons
  • Doesn't provide as deep of a tan

Bronze beautifully without breaking the bank using this tinted Ulta Beauty foam formula, which scored top in GH Beauty Lab testing at achieving a “tan” that looked uniform and faded evenly. It rated above the rest on many fronts: 100% of testers liked the “airy” mousse and mitt application, 85% said the color wasn’t streaky or blotchy, 95% found that it faded evenly and 90% would continue to use it. “The result looked like my actual suntanned skin,” one raved. However, some testers felt it was too light, sharing that it didn’t give them an “ultra dark” color even after multiple applications.

3
Best Self-Tanner for Beginners

Jergens Natural Glow Daily Moisturizer

On Sale
Natural Glow Daily Moisturizer
3
Best Self-Tanner for Beginners

Jergens Natural Glow Daily Moisturizer

Now 14% Off
$10 at Amazon$11 at Bed Bath and Beyond
Credit: Jergens
Pros
  • Easy to apply
  • Moisturizing
  • Available in multiple shades
Cons
  • Some testers commented that they didn't get a deep enough tan

As a gradual self-tanner, you can build up coverage with this product, making it easy to use and safe for beginners. The Beauty Lab test winner earned top scores for moisturization; testers were pleased with how easy this lotion was to apply, noted the lack of DHA odor and felt the product absorbed quickly into their skin. "I particularly liked how natural the color was," a tester shared. "It looked like I had a nice tan glow. There was no streaking at all and my skin looked healthy." However, some felt they did not get a deep enough tan with this product.

Advertisement - Continue Reading Below
4
Best Face Self-Tanner

Soleil Toujours Daily Sunless Tanning Serum

Daily Sunless Tanning Serum
4
Best Face Self-Tanner

Soleil Toujours Daily Sunless Tanning Serum

$56 at Revolve
Credit: Soleil Toujours
Pros
  • Can mix with your favorite skincare products
  • Noticeable results after a single application
Cons
  • Expensive

With a formulation like a skincare serum, Soleil Toujours was created specifically to self-tan the face. In GH Beauty Lab testing, it scored well for achieving the desired depth of tan color. The formula can also be mixed into any leave-on skincare product to achieve a subtler effect. "My skin seemed to have a glow and brightness to it," a tester reported. However, this is a pricey pick.

5
Best Self-Tanner for Winter

Tarte Brazilliance 2HR Express Deep Foaming Self-Tanner

Brazilliance 2HR Express Deep Foaming Self-Tanner
5
Best Self-Tanner for Winter

Tarte Brazilliance 2HR Express Deep Foaming Self-Tanner

$39 at Ulta Beauty
Credit: Tarte
Pros
  • Absorbs quickly
  • Produces a believable tan
Cons
  • Initial tint may appear darker than tan

For the most true-to-life faux glow in any season (even winter!), look no further than Tarte’s fast-acting, long-lasting foam, which scored high in GH Beauty Lab testing at absorbing quickly and giving skin an even tone testers liked. The tint helps cover all areas and avoid missed spots, the Beauty Lab says, and an impressive 100% of testers reported that the color produced was natural-looking — the top score of all products. This pick also rated well at giving an even-toned effect without splotches and had the longest-lasting results. A few consumers commented that the immediate tint is dark but rinses away to a more natural shade in the shower.

6
Best Drugstore Self-Tanner

L'Oréal Paris Sublime Bronze Hydrating Self-Tanning Water Mousse

Sublime Bronze Hydrating Self-Tanning Water Mousse
6
Best Drugstore Self-Tanner

L'Oréal Paris Sublime Bronze Hydrating Self-Tanning Water Mousse

$22 at Amazon
Credit: L'Oreal
Pros
  • Top scores for scent in Lab evaluations
  • Simple to use, fast-drying mousse
Cons
  • Clear formula can make it difficult to see where you're applying

In an almost unheard of feat for a self-tanner, this watery L’Oréal Paris mousse infused with coconut juice and castor oil earned perfect points for its “pleasant” tropical scent. Plus, the drugtore bargain came out on top for being easy to use and tied for cleanest application, being easiest to spread and absorbing fastest. It left skin "buttery soft" after application, one tester marveled. A few testers commented that it was hard to see where you were applying, as this product is clear.

Advertisement - Continue Reading Below
7
Best Gradual Self-Tanner

Tan-Luxe The Gradual Illuminating Tan Lotion

The Gradual Illuminating Tan Lotion
7
Best Gradual Self-Tanner

Tan-Luxe The Gradual Illuminating Tan Lotion

$34 at Amazon$34 at Ulta Beauty$38 at Anthropologie
Credit: Tan-Luxe
Pros
  • Gradual, even results
  • Natural-looking tan
Cons
  • Thin consistency makes application tricky

GH Beauty Lab testers loved the Tan-Luxe gradual self-tanner lotion's scent during application and development, and that their tan looked natural and not blotchy. "I liked the even tone of the color and the way my skin felt," one said. "I noticed no blotchiness." For best results, apply it with a tanning mitt since some people said its thin consistency made application more difficult.

8
Best Natural Self-Tanner

Coola Sunless Tan Dry Oil Mist

Sunless Tan Dry Oil Mist
8
Best Natural Self-Tanner

Coola Sunless Tan Dry Oil Mist

$48 at Amazon$18 at Walmart$48 at Neiman Marcus
Credit: Coola
Pros
  • Natural-looking color
  • Conditions skin
  • Soaks in fast
Cons
  • Some testers found the tan streaky
  • Pricey

Made with skin-softening ingredients like aloe and argan oil, this Coola dry oil mist self-tanner absorbed quickly and earned the highest score for leaving skin feeling great in GH Beauty Lab testing. Several users reported that it produced a "natural-looking" tan that "does not look orange or fake." Note that some testers thought the pricey mist was harder to control than lotion and left some streaking. (Pro tip: Keep bathroom floors clean by standing on an old towel or newspaper while applying.)

9
Best Dark Self-Tanner

Coola Sunless Tan Express Sculpting Mousse

Sunless Tan Express Sculpting Mousse
9
Best Dark Self-Tanner

Coola Sunless Tan Express Sculpting Mousse

$48 at Sephora$48 at Walmart$48 at Ulta Beauty
Credit: Coola
Pros
  • Can produce a deep tan
  • Easy application
  • Even look that's not spotty or streaky
Cons
  • Scent was polarizing to testers
  • Expensive

Tailor your level of color with Coola's self-tanning mousse plus applicator mitt. In GH Beauty Lab testing, 89% of users agreed they were able to achieve their desired depth of tan. It also scored well for being easy to apply and spread and delivering an even result that wasn't streaky or blotchy. "I was able to get a deep, dark tan," a tester remarked. Despite this product having a "natural pi?a colada" scent, some testers didn't enjoy the scent.

Advertisement - Continue Reading Below
10
Best Self-Tanner Spray

St. Tropez Self-Tan Express Bronzing Mist

On Sale
Self-Tan Express Bronzing Mist
10
Best Self-Tanner Spray

St. Tropez Self-Tan Express Bronzing Mist

Now 15% Off
$39 at Amazon$27 at Walmart$46 at Ulta Beauty
Credit: St. Tropez
Pros
  • Easy-to-use aerosol mist for even coverage and no streaking
  • Deepens skin tone in one use
Cons
  • Spray can be messy

Grab St. Tropez's self-tanning mist for a natural-looking tan that's pretty much foolproof. The spray applicator and blending mitt ensures even coverage, and GH Beauty Lab testers loved that they achieved their perfect level of color in a single application. "I got a beautiful golden tan with just one use," a fan said. "I've kept the tan for four days and it's still going." Note that since it's an aerosol mist, apply in a well-ventilated area that you don't mind getting messy.

11
Best Self-Tanner Wipes

Comodynes Self-Tanning Towelettes

Self-Tanning Towelettes
11
Best Self-Tanner Wipes

Comodynes Self-Tanning Towelettes

$16 at Amazon
Credit: Comodynes
Pros
  • Fast-absorbing
  • Won't stain clothes or hands
Cons
  • Some found the tan uneven or streaky

Swipe on a faux tan with Comodynes's single-use self-tanner wipes, which proved to be truly mess-free. In GH Beauty Lab testing, 100% of users agreed that the product didn't stain clothes or other fabrics after it was dry. It also earned the highest marks for soaking in fast and not staining hands when washed immediately after application. Note that some testers found the towelettes weren't easy to apply and produced uneven results that could be streaky or blotchy.

12
Best Tinted Self-Tanner

Body Drench Quick Tan Self-Tan Dry Oil

Quick Tan Self-Tan Dry Oil
12
Best Tinted Self-Tanner

Body Drench Quick Tan Self-Tan Dry Oil

$16 at Amazon$16 at Walmart
Credit: Body Drench
Pros
  • Great scent
  • Gives sunkissed glow immediately
  • Easy to see tint with slight shimmer
Cons
  • Oil can be difficult to apply and messy

Self-tanners infamously don't smell the best, but GH Beauty Lab testers praised the almost undetectable scent of Body Drench's tinted dry oil with a hint of shimmer. "I liked that this product had a pleasant fragrance throughout the process, with no detectable or underlying 'chemical' smell that many others have" one user noted. It gave skin a "nice deep glow," another said. Shake the bottle before use since it separates over time and put down a towel — some thought the oil formula made it messy and hard to apply.

Advertisement - Continue Reading Below
13
Best Moisturizing Self-Tanner

St. Tropez Gradual Tan Tinted Daily Firming Body Lotion

Gradual Tan Tinted Daily Firming Body Lotion
13
Best Moisturizing Self-Tanner

St. Tropez Gradual Tan Tinted Daily Firming Body Lotion

$29 at Amazon
Credit: St. Tropez
Pros
  • Hydrating
  • Gives a healthy, realistic glow
Cons
  • May take a while to absorb into skin

GH Beauty Lab testers thought this St. Tropez tinted gradual-tanning body lotion worked quickly to deliver their perfect color, ideal for when you're hitting the beach and need a faux tan fast. Plus, it's formulated with hydrating ingredients like hyaluronic acid. "The slight tint immediately gave a healthy look to my legs and aided in the application to ensure even coverage," one user reported. "My skin is quite light and it was extremely realistic, just as a sun-developed tan would occur." To avoid staining your clothes, make sure skin is completely dry before getting dressed — some users said the rich texture took longer to absorb.

14
Best Self-Tanner for Fair Skin

Isle of Paradise Light Self Tanning Drops

Light Self Tanning Drops
14
Best Self-Tanner for Fair Skin

Isle of Paradise Light Self Tanning Drops

$32 at Sephora$35 at Walmart
Credit: Isle of Paradise
Pros
  • Easy to use and control
  • Can be removed easily with an exfoliator
Cons
  • Doesn't have the best scent

If you have very pale skin, self-tanners can often leave you looking orange. Not with these drops from Isle of Paradise, though. "This offers just the right amount of glow," shares GH Senior Textiles Analyst Emma Seymour. "It's easy to use and also comes off nicely with an exfoliator. I love that I can control the intensity by adding more or less drops to my favorite moisturizer." Online reviewers complain that they don't like the scent of this product.

15
Best Scented Self-Tanner

Beauty by Earth Face Self Tanner

Face Self Tanner
15
Best Scented Self-Tanner

Beauty by Earth Face Self Tanner

$28 at Amazon$30 at Walmart
Pros
  • Appealing scent
  • Gives a natural glow
Cons
  • May turn orange in fine lines and wrinkles

Nervous about putting self-tanner on your face? Don't be. Not only do reviewers share that this face tanning product smells great, but it's also packed with moisturizing ingredients like shea butter and glycerin. "It has a nice smell, unlike most tanners and a really natural glow," says one GH staffer. "I use it year-round." Some online reviewers feel it turns a bit orange around wrinkles on the face, so take note of that.

Advertisement - Continue Reading Below
16
Best Long-Lasting Self-Tanner

St. Tropez Self Tan Classic Bronzing Mist

Self Tan Classic Bronzing Mist
16
Best Long-Lasting Self-Tanner

St. Tropez Self Tan Classic Bronzing Mist

$44 at Sephora$24 at Walmart
Credit: St. Tropez
Pros
  • Tan can last up to a week and a half
  • Doesn't have a super strong scent
Cons
  • May be streaky or splotchy

The classic, iconic self-tanner from St. Tropez is a long-standing favorite of editors and consumers alike. One GH editor who claims to have "tried it all, from tanning drops to lotions to mists," says this pick "has offered the most gorgeous golden tan on my light/medium skin tone." She also says that it doesn't have the strong, funky smell of most self-tanning formulas and that "one tan typically lasts me around one to one-and-a-half weeks, too!" Some online reviewers feel it can be a bit splotchy and streaky, though.

17
Best Color-Correcting Self-Tanner

St. Moriz Advanced Color Correcting Mousse

Advanced Color Correcting Mousse
17
Best Color-Correcting Self-Tanner

St. Moriz Advanced Color Correcting Mousse

$20 at Ulta Beauty
Credit: St. Moriz
Pros
  • Color corrects according to your skin's undertones
  • Contains soothing chamomile
Cons
  • Dries quickly which could cause splotchiness

Just like choosing the best makeup for your skin's undertones, you can choose the best tan, too. In fact, "one of the most common mistakes is not using the right tan for your undertones, which can enhance redness or yellowness, which you want to offset," says celebrity tanning expert and makeup artist Tarryn Feldman.

She recommends this St. Moriz option, a "tanning color corrector that works with each skin tone," she explains. This uses color correcting primer to neutralize and chamomile to combat skin sensitivity and redness. Reviewers share that this tan dries quickly, which has both pros and cons: You don't have to worry about waiting a long time for it to dry, but you need to apply the tan swiftly and evenly to avoid splotchiness.

18
Best Non-Transferring Self-Tanner

Tan Towel Self Tan Towelette

Self Tan Towelette
18
Best Non-Transferring Self-Tanner

Tan Towel Self Tan Towelette

$30 at Amazon$27 at Walmart$30 at Macy's
Credit: Tan Towel
Pros
  • Easy to use
  • Not splotchy
Cons
  • Strong scent

Self-tanning novices unite! This easy-to-use towelette was one GH staffer's first foray into self-tanning. "Though these have a bit of a strong smell, it goes away quickly," she says. "They're super straightforward and easy to use. I wipe them all over my body (making sure to do so evenly!) and can get in bed later that night without any product transferring onto my white sheets. I've never had any splotchiness with them." Each towel can be used on approximately half of your body, depending on how deep of a tan you'd like to get. "

Advertisement - Continue Reading Below

How we test the best self-tanners

"

The GH Beauty Lab constantly scans the market for the best self-tanners, spanning from affordable drugstore picks to high-end formulations. In the Beauty Lab's most recent self-tanner test, our scientists distributed label-masked products to our panel of consumer testers from across the country, who applied self-tanner daily until they reached their desired tone and then reported how the self-tanner wore and faded.

Testers rated the products on everything from ease of application to scent, look and feel on skin, and how well they built up color and faded over time. In total, GH Beauty Lab experts tallied data from over 2,990 consumer survey questions to find the best self-tanners you can buy.

bottles of label masked self tanners for distribution to good housekeeping beauty lab testers
Headshot of April Franzino
April Franzino
Beauty Director

April (she/her) is the beauty director at Good Housekeeping, Prevention and Woman's Day, where she oversees all beauty content. She has over 15 years of experience under her belt, starting her career as an assistant beauty editor at GH in 2007, and working in the beauty departments of SELF and Fitness magazines.

Headshot of Catharine Malzahn
Beauty Assistant

Catharine (she/her) is the beauty assistant at Good Housekeeping, Woman’s Day and Prevention, working closely with the Good Housekeeping Institute Beauty Lab to write science-backed beauty content. She was previously an assistant beauty editor at Group Nine Media and returned to Hearst in 2022 after having held editorial internships at Harper’s Bazaar and CR Fashion Book. Catharine received a B.A. in journalism from the University of Southern California's Annenberg School for Communication and Journalism.

Watch Next
?
preview for Good Housekeeping US Section: Beauty & Style

Your Guide to Sun Protection

10 best sunscreens for men, according to grooming experts

10 Best Sunscreens for Men

the 14 best mineral sunscreens of 2023, according to pros

14 Best Mineral Sunscreens

mineral sunscreens

15 Best Natural and Organic Sunscreens of 2023

6 blackowned sunscreen brands to try asap

6 Black-Owned Sunscreen Brands

Advertisement - Continue Reading Below
Advertisement - Continue Reading Below
Logo
tiktok icon
twitter icon
youtube icon
facebook icon
instagram icon
pinterest icon
Hearst Lifestyle and Design Group - A Part of Hearst Digital Media

A Part of Hearst Digital Media

Good Housekeeping participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites.

?Hearst Magazine Media, Inc. All Rights Reserved.

Cookies Choices
newsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnewsnews