We updated this article in March 2023 to add more detail about each of our top-tested picks, plus add new recommendations.
Skip the skin-damaging sun and get your glow on the safe way with a faux tan that looks so real no one will believe it's from a bottle. Over the years, self-tanners have improved vastly thanks to advances in product formulation that address issues like the dreaded orange cast (by using cooler tones), unpleasant scent (helped by superior odor-neutralizing and masking fragrances) and streaking (better formulation bases such as self-tanning drops, lotions, creams, mousses, wipes and mists that apply and spread more easily).
How exactly do self-tanners work?
"The active ingredient in most self-tanners is dihydroxyacetone or DHA, which has been allowed by the FDA for external use," says Good Housekeeping Institute Beauty Lab Senior Chemist Sabina Wizemann. DHA works by temporarily tinting skin to darken it, with results that either appear instantly or develop within a few hours or days and color lasting about a week. Remember that self-tanners will not protect against sunburn or sun damage because they don't contain sunscreen ingredients (unless indicated on product packaging), so dermatologists still recommend applying a top-rated sunscreen with broad-spectrum SPF 30 or higher to protect skin. If you apply self-tanner correctly, the color should last up to a week (and a self tan-removing product can help if you need to return to your natural skin color before that).
To find the best formulas, scientists in the Good Housekeeping Institute Beauty Lab have our consumer testers try a variety of popular face and body self-tanners. They then share their in-depth feedback on each products's attributes, application and results. In total, they evaluated data from over 2,990 consumer survey questions to find the best self-tanners on the market.
You can read more about how we evaluate self-tanners in the Lab and consumer tests — plus everything you need to know to get your faux tan on — at the end of this guide. Looking for more ways to get ready for the sunshine? Check out our guides to the best mineral sunscreens and the best scalp sunscreens for your money.
1
Best Overall Self-Tanner
Clarins Self Tanning Milky Lotion
1
Best Overall Self-Tanner
Clarins Self Tanning Milky Lotion
$41 at Sephora$28 at Walmart$43 at Nordstrom
Credit: Clarins
Pros
Face and body formula
Mess-free and fast-drying
Natural look
Cons
Streaks may develop
A GH Beauty Lab test winner, this Clarins lightweight lotion with softening glycerin can be used on both face and body to give skin a flattering warmth that testers loved. Evaluations found that the lotion glided on effortlessly with no mess or drying time.
Every single tester agreed the instructions were easy to follow, usage wasn’t messy, it absorbed fast and as a bonus, it leaves a natural-looking finish. Several reported that the color wasn’t "orangey," but some thought it was streaky. "This is a winner — I’ll never go back to the self-tanners I’ve used in the past," one said. Note: The buildable formula doesn't need to be rinsed off and can be reapplied as desired to get a darker shade (a tester said two applications resulted in a "deep tan").
2
Best Value Self-Tanner
Ulta Express Tan Tinted Mousse
2
Best Value Self-Tanner
Ulta Express Tan Tinted Mousse
$15 at Ulta Beauty
Credit: Ulta Beauty
Pros
Easy to apply
Even color
Not streaky
Cons
Doesn't provide as deep of a tan
Bronze beautifully without breaking the bank using this tinted Ulta Beauty foam formula, which scored top in GH Beauty Lab testing at achieving a “tan” that looked uniform and faded evenly. It rated above the rest on many fronts: 100% of testers liked the “airy” mousse and mitt application, 85% said the color wasn’t streaky or blotchy, 95% found that it faded evenly and 90% would continue to use it. “The result looked like my actual suntanned skin,” one raved. However, some testers felt it was too light, sharing that it didn’t give them an “ultra dark” color even after multiple applications.
3
Best Self-Tanner for Beginners
Jergens Natural Glow Daily Moisturizer
3
Best Self-Tanner for Beginners
Jergens Natural Glow Daily Moisturizer
Now 14% Off
$10 at Amazon$11 at Bed Bath and Beyond
Credit: Jergens
Pros
Easy to apply
Moisturizing
Available in multiple shades
Cons
Some testers commented that they didn't get a deep enough tan
As a gradual self-tanner, you can build up coverage with this product, making it easy to use and safe for beginners. The Beauty Lab test winner earned top scores for moisturization; testers were pleased with how easy this lotion was to apply, noted the lack of DHA odor and felt the product absorbed quickly into their skin. "I particularly liked how natural the color was," a tester shared. "It looked like I had a nice tan glow. There was no streaking at all and my skin looked healthy." However, some felt they did not get a deep enough tan with this product.
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4
Best Face Self-Tanner
Soleil Toujours Daily Sunless Tanning Serum
4
Best Face Self-Tanner
Soleil Toujours Daily Sunless Tanning Serum
$56 at Revolve
Credit: Soleil Toujours
Pros
Can mix with your favorite skincare products
Noticeable results after a single application
Cons
Expensive
With a formulation like a skincare serum, Soleil Toujours was created specifically to self-tan the face. In GH Beauty Lab testing, it scored well for achieving the desired depth of tan color. The formula can also be mixed into any leave-on skincare product to achieve a subtler effect. "My skin seemed to have a glow and brightness to it," a tester reported. However, this is a pricey pick.
5
Best Self-Tanner for Winter
Tarte Brazilliance 2HR Express Deep Foaming Self-Tanner
5
Best Self-Tanner for Winter
Tarte Brazilliance 2HR Express Deep Foaming Self-Tanner
$39 at Ulta Beauty
Credit: Tarte
Pros
Absorbs quickly
Produces a believable tan
Cons
Initial tint may appear darker than tan
For the most true-to-life faux glow in any season (even winter!), look no further than Tarte’s fast-acting, long-lasting foam, which scored high in GH Beauty Lab testing at absorbing quickly and giving skin an even tone testers liked. The tint helps cover all areas and avoid missed spots, the Beauty Lab says, and an impressive 100% of testers reported that the color produced was natural-looking — the top score of all products. This pick also rated well at giving an even-toned effect without splotches and had the longest-lasting results. A few consumers commented that the immediate tint is dark but rinses away to a more natural shade in the shower.
6
Best Drugstore Self-Tanner
L'Oréal Paris Sublime Bronze Hydrating Self-Tanning Water Mousse
6
Best Drugstore Self-Tanner
L'Oréal Paris Sublime Bronze Hydrating Self-Tanning Water Mousse
$22 at Amazon
Credit: L'Oreal
Pros
Top scores for scent in Lab evaluations
Simple to use, fast-drying mousse
Cons
Clear formula can make it difficult to see where you're applying
In an almost unheard of feat for a self-tanner, this watery L’Oréal Paris mousse infused with coconut juice and castor oil earned perfect points for its “pleasant” tropical scent. Plus, the drugtore bargain came out on top for being easy to use and tied for cleanest application, being easiest to spread and absorbing fastest. It left skin "buttery soft" after application, one tester marveled. A few testers commented that it was hard to see where you were applying, as this product is clear.
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7
Best Gradual Self-Tanner
Tan-Luxe The Gradual Illuminating Tan Lotion
7
Best Gradual Self-Tanner
Tan-Luxe The Gradual Illuminating Tan Lotion
$34 at Amazon$34 at Ulta Beauty$38 at Anthropologie
Credit: Tan-Luxe
Pros
Gradual, even results
Natural-looking tan
Cons
Thin consistency makes application tricky
GH Beauty Lab testers loved the Tan-Luxe gradual self-tanner lotion's scent during application and development, and that their tanlooked natural and not blotchy. "I liked the even tone of the color and the way my skin felt," one said. "I noticed no blotchiness." For best results, apply it with a tanning mitt since some people said its thin consistency made application more difficult.
8
Best Natural Self-Tanner
Coola Sunless Tan Dry Oil Mist
8
Best Natural Self-Tanner
Coola Sunless Tan Dry Oil Mist
$48 at Amazon$18 at Walmart$48 at Neiman Marcus
Credit: Coola
Pros
Natural-looking color
Conditions skin
Soaks in fast
Cons
Some testers found the tan streaky
Pricey
Made with skin-softening ingredients like aloe and argan oil, this Coola dry oil mist self-tanner absorbed quickly and earned the highest score for leaving skin feeling great in GH Beauty Lab testing. Several users reported thatit produced a "natural-looking" tan that "does not look orange or fake." Note that some testers thought the pricey mist was harder to control than lotion and left some streaking. (Pro tip: Keep bathroom floors clean by standing on an old towel or newspaper while applying.)
9
Best Dark Self-Tanner
Coola Sunless Tan Express Sculpting Mousse
9
Best Dark Self-Tanner
Coola Sunless Tan Express Sculpting Mousse
$48 at Sephora$48 at Walmart$48 at Ulta Beauty
Credit: Coola
Pros
Can produce a deep tan
Easy application
Even look that's not spotty or streaky
Cons
Scent was polarizing to testers
Expensive
Tailor your level of color with Coola's self-tanning mousse plus applicator mitt. In GH Beauty Lab testing, 89% of users agreed they were able to achieve their desired depth of tan. It also scored well for being easy to apply and spread and delivering an even result that wasn't streaky or blotchy. "I was able to get a deep, dark tan," a tester remarked. Despite this product having a "natural pi?a colada" scent, some testers didn't enjoy the scent.
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10
Best Self-Tanner Spray
St. Tropez Self-Tan Express Bronzing Mist
10
Best Self-Tanner Spray
St. Tropez Self-Tan Express Bronzing Mist
Now 15% Off
$39 at Amazon$27 at Walmart$46 at Ulta Beauty
Credit: St. Tropez
Pros
Easy-to-use aerosol mist for even coverage and no streaking
Deepens skin tone in one use
Cons
Spray can be messy
Grab St. Tropez's self-tanning mist for a natural-looking tan that's pretty much foolproof. The spray applicator and blending mitt ensures even coverage, and GH Beauty Lab testers loved that they achieved their perfect level of color in a single application. "I got a beautiful golden tan with just one use," a fan said. "I've kept the tan for four days and it's still going." Note that since it's an aerosol mist, apply in a well-ventilated area that you don't mind getting messy.
11
Best Self-Tanner Wipes
Comodynes Self-Tanning Towelettes
11
Best Self-Tanner Wipes
Comodynes Self-Tanning Towelettes
$16 at Amazon
Credit: Comodynes
Pros
Fast-absorbing
Won't stain clothes or hands
Cons
Some found the tan uneven or streaky
Swipe on a faux tan with Comodynes's single-use self-tanner wipes, which proved to be truly mess-free. In GH Beauty Lab testing, 100% of users agreed that the product didn't stain clothes or other fabrics after it was dry. It also earned the highest marks for soaking in fast and not staining hands when washed immediately after application. Note that some testers found the towelettes weren't easy to apply and produced uneven results that could be streaky or blotchy.
12
Best Tinted Self-Tanner
Body Drench Quick Tan Self-Tan Dry Oil
12
Best Tinted Self-Tanner
Body Drench Quick Tan Self-Tan Dry Oil
$16 at Amazon$16 at Walmart
Credit: Body Drench
Pros
Great scent
Gives sunkissed glow immediately
Easy to see tint with slight shimmer
Cons
Oil can be difficult to apply and messy
Self-tanners infamously don't smell the best, but GH Beauty Lab testers praised the almost undetectable scent of Body Drench's tinted dry oil with a hint of shimmer. "I liked that this product had a pleasant fragrance throughout the process, with no detectable or underlying 'chemical' smell that many others have" one user noted. It gave skin a "nice deep glow," another said.Shake the bottle before use since it separates over time and put down a towel — some thought the oil formula made it messy and hard to apply.
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13
Best Moisturizing Self-Tanner
St. Tropez Gradual Tan Tinted Daily Firming Body Lotion
13
Best Moisturizing Self-Tanner
St. Tropez Gradual Tan Tinted Daily Firming Body Lotion
$29 at Amazon
Credit: St. Tropez
Pros
Hydrating
Gives a healthy, realistic glow
Cons
May take a while to absorb into skin
GH Beauty Lab testers thought this St. Tropez tinted gradual-tanning body lotion worked quickly to deliver their perfect color, ideal for when you're hitting the beach and need a faux tan fast. Plus, it's formulated with hydrating ingredients like hyaluronic acid. "The slight tint immediately gave a healthy look to my legs and aided in the application to ensure even coverage," one user reported. "My skin is quite light and it was extremely realistic, just as a sun-developed tan would occur." To avoid staining your clothes, make sure skin is completely dry before getting dressed — some users said the rich texture took longer to absorb.
14
Best Self-Tanner for Fair Skin
Isle of Paradise Light Self Tanning Drops
14
Best Self-Tanner for Fair Skin
Isle of Paradise Light Self Tanning Drops
$32 at Sephora$35 at Walmart
Credit: Isle of Paradise
Pros
Easy to use and control
Can be removed easily with an exfoliator
Cons
Doesn't have the best scent
If you have very pale skin, self-tanners can often leave you looking orange. Not with these drops from Isle of Paradise, though. "This offers just the right amount of glow," shares GH Senior Textiles Analyst Emma Seymour. "It's easy to use and also comes off nicely with an exfoliator. I love that I can control the intensity by adding more or less drops to my favorite moisturizer." Online reviewers complain that they don't like the scent of this product.
15
Best Scented Self-Tanner
Beauty by Earth Face Self Tanner
15
Best Scented Self-Tanner
Beauty by Earth Face Self Tanner
$28 at Amazon$30 at Walmart
Pros
Appealing scent
Gives a natural glow
Cons
May turn orange in fine lines and wrinkles
Nervous about putting self-tanner on your face? Don't be. Not only do reviewers share that this face tanning product smells great, but it's also packed with moisturizing ingredients like shea butter and glycerin. "It has a nice smell, unlike most tanners and a really natural glow," says one GH staffer. "I use it year-round." Some online reviewers feel it turns a bit orange around wrinkles on the face, so take note of that.
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16
Best Long-Lasting Self-Tanner
St. Tropez Self Tan Classic Bronzing Mist
16
Best Long-Lasting Self-Tanner
St. Tropez Self Tan Classic Bronzing Mist
$44 at Sephora$24 at Walmart
Credit: St. Tropez
Pros
Tan can last up to a week and a half
Doesn't have a super strong scent
Cons
May be streaky or splotchy
The classic, iconic self-tanner from St. Tropez is a long-standing favorite of editors and consumers alike. One GH editor who claims to have "tried it all, from tanning drops to lotions to mists," says this pick "has offered the most gorgeous golden tan on my light/medium skin tone." She also says that it doesn't have the strong, funky smell of most self-tanning formulas and that "one tan typically lasts me around one to one-and-a-half weeks, too!" Some online reviewers feel it can be a bit splotchy and streaky, though.
17
Best Color-Correcting Self-Tanner
St. Moriz Advanced Color Correcting Mousse
17
Best Color-Correcting Self-Tanner
St. Moriz Advanced Color Correcting Mousse
$20 at Ulta Beauty
Credit: St. Moriz
Pros
Color corrects according to your skin's undertones
Contains soothing chamomile
Cons
Dries quickly which could cause splotchiness
Just like choosing the best makeup for your skin's undertones, you can choose the best tan, too. In fact, "one of the most common mistakes is not using the right tan for your undertones, which can enhance redness or yellowness, which you want to offset," says celebrity tanning expert and makeup artist Tarryn Feldman.
She recommends this St. Moriz option, a "tanning color corrector that works with each skin tone," she explains. This uses color correcting primer to neutralize and chamomile to combat skin sensitivity and redness. Reviewers share that this tan dries quickly, which has both pros and cons: You don't have to worry about waiting a long time for it to dry, but you need to apply the tan swiftly and evenly to avoid splotchiness.
18
Best Non-Transferring Self-Tanner
Tan Towel Self Tan Towelette
18
Best Non-Transferring Self-Tanner
Tan Towel Self Tan Towelette
$30 at Amazon$27 at Walmart$30 at Macy's
Credit: Tan Towel
Pros
Easy to use
Not splotchy
Cons
Strong scent
Self-tanning novices unite! This easy-to-use towelette was one GH staffer's first foray into self-tanning. "Though these have a bit of a strong smell, it goes away quickly," she says. "They're super straightforward and easy to use. I wipe them all over my body (making sure to do so evenly!) and can get in bed later that night without any product transferring onto my white sheets. I've never had any splotchiness with them." Each towel can be used on approximately half of your body, depending on how deep of a tan you'd like to get. "
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How we test the best self-tanners
The GH Beauty Lab constantly scans the market for the best self-tanners, spanning from affordable drugstore picks to high-end formulations. In the Beauty Lab's most recent self-tanner test, our scientists distributed label-masked products to our panel of consumer testers from across the country, who applied self-tanner daily until they reached their desired tone and then reported how the self-tanner wore and faded.
Testers rated the products on everything from ease of application to scent, look and feel on skin, and how well they built up color and faded over time. In total, GH Beauty Lab experts tallied data from over 2,990 consumer survey questions to find the best self-tanners you can buy.
April (she/her) is the beauty director at Good Housekeeping, Prevention and Woman's Day, where she oversees all beauty content. She has over 15 years of experience under her belt, starting her career as an assistant beauty editor at GH in 2007, and working in the beauty departments of SELF and Fitness magazines.
Catharine (she/her) is the beauty assistant at Good Housekeeping, Woman’s Day and Prevention, working closely with the Good Housekeeping Institute Beauty Lab to write science-backed beauty content. She was previously an assistant beauty editor at Group Nine Media and returned to Hearst in 2022 after having held editorial internships at Harper’s Bazaar and CR Fashion Book. Catharine received a B.A. in journalism from the University of Southern California's Annenberg School for Communication and Journalism.