With so much Amazon inventory, it's difficult to parse through what's actually worth it. Fortunately, Amazon updates its best-selling products hourly, including favorites that have been reviewed thousands of times or earned the title of Amazon's Choice. Whether you're nosey about what everyone else is buying (no shame) or looking for the best deals to shop, get ideas from this list of Amazon's best-selling items, including popular home organizers, top-rated fashion pieces, viral TikTok finds and game-changing face masks.
In addition to reading thousands of customer reviews and scouring Amazon's best-sellers list for products worth shopping, we also tested many of these popular finds in the Good Housekeeping Institute. Our experts combine their industry knowledge with thorough testing to determine how these Amazon items compare to other options on the market. For example, the Bissell Little Green Machine was named one of the best portable carpet cleaners by the GH Institute, and it's also a top Amazon bestseller. We appreciate that the flexible hose makes it easy to access hard-to-reach places, and its handy hydro-rinse tool makes cleaning out the machine a breeze. Our experts also tested the Mellani Queen Sheets and found them to be the best value sheets on the market because of theirbuttery soft texture and shrink-resistant fabric.
Ahead, you'll find tons of Amazon must-haves, including viral finds and GH Institute-tested favorites. As you're shopping, keep an eye out for deals — Amazon frequently puts their best-selling items on sale.
If you're shopping for sheets on a budget, you won't want to miss this set from Mellani. The GH Institute tested these buttery soft sheets, and we were impressed by the durable fabric that resists shrinking, even after multiple washes. With over 233,000 five-star ratings, these top-selling sheets come in a variety of sizes and colors to match your current bedding.
No More Bed Head
Bedsure Satin Pillowcase 2-Pack
No More Bed Head
Bedsure Satin Pillowcase 2-Pack
Now 23% Off
$10 at Amazon
According to experts, silk pillowcase benefits include reducing wrinkles, minimizing hair frizz and keeping your skin moisturized. However, you don't have to splurge to reap the benefits; this number-one bestselling pillowcase set is under $15 on Amazon. It boasts more than 196,800 five-star ratings, and it comes in a ton of different colors to match your bedding. Named in our best silk pillowcases guide, it impressed our sleep testers who unanimously rated it as feeling smooth.
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All-Season Comfort
Bedsure White Duvet Cover
All-Season Comfort
Bedsure White Duvet Cover
Now 33% Off
$27 at Amazon
Duvet covers protect your comforter from stains and spills while being super soft and easy to wash. The Bedsure duvet cover on Amazon is a #1 best-seller, and for good reason — thousands of five-star reviewers say it's comfortable, durable and great for all-season use.
Shopper-Loved Sheets
Amazon Basics Microfiber Sheet Set
Shopper-Loved Sheets
Amazon Basics Microfiber Sheet Set
$22 at Amazon
Credit: amazon basics
This Amazon sheet set, which comes with a flat sheet, fitted sheet and two pillowcases, is loved by reviewers for its silky-soft material and seriously low price. Plus, it's available in various shades to match any bedroom décor. GH Lab testing found that theyhardly shrank or pilled.
Linenspa All-Season Quilted Comforter
Linenspa All-Season Quilted Comforter
$36 at Amazon$36 at Walmart$59 at JCPenney
Credit: linenspa
It's what's on the inside that counts: Fill your favorite duvet cover (like the best-selling Bedsure option on this list!) with this quilted microfiber comforter, which is packed with a hypoallergenic down alternative. It'll keep you warm—but not too warm—all year long.
Bissell Little Green Multi-Purpose Portable Carpet and Upholstery Cleaner
Satisfying Cleaner
Bissell Little Green Multi-Purpose Portable Carpet and Upholstery Cleaner
Now 11% Off
$110 at Amazon
This handheld carpet cleaner went viral on social media because of its ability to remove a disgusting amount of dirt from rugs, car upholstery and more. With more than 40,000 five-star ratings, it's Amazon's bestselling carpet cleaner. Plus, our cleaning experts at the GH Institute found that this small-but-mighty device was super easy to clean out, too, making it one of the best portable carpet cleaners on the market.
Great Value Humidifier
Pure Enrichment Ultrasonic Cool Mist Humidifier
Great Value Humidifier
Pure Enrichment Ultrasonic Cool Mist Humidifier
Now 20% Off
$40 at Amazon$40 at Walmart$64 at Overstock
Credit: Pure Enrichment
Save yourself from winter dryness with this 1.5-liter humidifier that can moisturize the air for up to 16 hours at a time. Another bonus: It's quiet enough to keep running through the night unless you prefer using the sleep timer. The GH Institute even named this device the best value humidifier because of its compact design and shockingly quiet operation.
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Best Overall Vacuum
Shark Apex Powered Lift-Away Upright Vacuum
Best Overall Vacuum
Shark Apex Powered Lift-Away Upright Vacuum
Shop at Amazon$450 at Home Depot$408 at Wayfair
The GH Institute's pick for the best overall vacuum is also Amazon's Choice. Shark's Apex Vacuum has a built-in HEPA filter to remove microscopic particles from your home including pollen, pet dander, bacteria and more. In our Cleaning Lab tests, it earned top scores for its powerful suction and ability to pick up debris on hard floors and carpets alike. Plus, it's also effective at cleaning up pet hair.
Purify Air for Seasonal Allergies
LEVOIT Core 300 Air Purifier
Purify Air for Seasonal Allergies
LEVOIT Core 300 Air Purifier
$105 at Amazon$185 at Overstock
This top-selling air purifier packs a powerful punch in one compact device. Its quiet fan sucks air in from your home, and the built-in HEPA filter removes microscopic particles like bacteria, pollen, dust, dander and more.
Affordable Robot Vacuum
iRobot Roomba 694 Robot Vacuum
Affordable Robot Vacuum
iRobot Roomba 694 Robot Vacuum
$250 at Amazon$180 at Walmart$180 at Wayfair
Keep your hard floors and carpet clean with this robot vacuum from iRobot. It has built-in sensors to maneuver around large obstacles like furniture and walls, and its powerful suction and brush roll can pick up some serious dirt. You'll be able to connect your robot vacuum to an app on your phone so you can start a new cleaning session without having to lift a finger. More than 11,300 five-star ratings speak to this vacuum's capabilities, and it's one of the least-expensive options on Amazon.
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Hair and Beauty Tools
Amazon's #1 Hair Dryer Brush
REVLON One-Step Volumizer Enhanced Hair Dryer and Hot Air Brush
Amazon's #1 Hair Dryer Brush
REVLON One-Step Volumizer Enhanced Hair Dryer and Hot Air Brush
$40 at Amazon
This viral blow-dryer and hairbrush combo makes it easy to achieve a salon-grade blowout at home. According to our Beauty Lab experts who tested the Revlon One-Step Hair Dryer, the long side of the brush works as a straightening paddle brush to smooth frizz while the curved edges lift and volumize hair from the roots. As Amazon's best-selling blow dryer brush, it's a budget-friendly yet effective styling tool to add to your beauty routine.
This mascara promises a false lash-like effect with dramatic volume and length. In previous Beauty Lab tests, our experts found that it was excellent at lengthening, volumizing and curling lashes — making it one of the best mascaras on the market. Amazon reviewers especially love the fact that they're getting such results at just $5. "To my surprise, it’s just as good, if not better, than the $20 mascara I’ve been using!" one reviewer says.
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Shower Scalp Massager
MAXSOFT Scalp Care Brush
Shower Scalp Massager
MAXSOFT Scalp Care Brush
Now 30% Off
$7 at Amazon
Credit: MAXSOFT
Say goodbye to tension and product buildup with this scalp massager that helps distribute shampoo evenly and massage dry or oily scalps. "My arms are way less tired in the shower, and my hair and scalp feel great and very well cleansed," says one Amazon reviewer. At under $10, it's an easy self-care product worth adding to your shower routine.
Deep Conditioning Treatment
Olaplex Hair Perfector No. 3 Repairing Treatment
Deep Conditioning Treatment
Olaplex Hair Perfector No. 3 Repairing Treatment
$30 at Amazon$30 at Ulta Beauty$30 at Nordstrom
If you suffer from dry or damaged hair, this mask reconditions your ends and works to strengthen hair to prevent future damage after just one use. According to the brand, it's suitable for all hair types, and they recommend using it once a week to help repair your damaged hair. With 115,000 reviews and an average rating of 4.6 stars, it's safe to say Amazon shoppers love it, too.
CULT FAVORITE FACIAL RAZORS
Schick Touch-Up Eyebrow Razor
CULT FAVORITE FACIAL RAZORS
Schick Touch-Up Eyebrow Razor
Now 21% Off
$6 at Amazon$7 at Ulta Beauty$8 at Bed Bath and Beyond
Credit: schick
These $5 facial razors will shave even the finest hairs. They come in a pack of three and are easy to slip into any toiletry bag. Reviewers say shaving time takes just a few minutes and that the razors provide a close shave. The tool can also be used for dermaplaning, with a good moisturizer in tow.
These stylish gold hoop earrings look expensive, but they're just $14 on Amazon. The sleek design makes them easy to style with other jewelry, and they come in four different hoop sizes to suit your preferences. As Amazon's best-selling earrings, they have more than 42,900 ratings, and shoppers rave about how lightweight, durable and elegant they are.